Gentle Cleansing Foam is a daily, water-based cleanser that marries low-irritant amino-acid surfactants with Sulwhasoo’s proprietary JAUM Activator™, a concentrated blend of five Korean medicinal herbs. The dense, cushiony lather sweeps away makeup residue, sunscreen, excess sebum and micro-dust while respecting the skin’s natural moisture barrier. Skin feels immaculately clean, hydrated and remarkably smooth—never dry or tight.

Key Benefits
• Complete Purification Effectively removes impurities and fine particulates in one wash.
• Moisture-Protect Complex Amino acids and JAUM Activator™ replenish hydration for a supple finish.
• Barrier Support Maintains optimal pH; helps strengthen skin’s defence against external stressors.
• Silky-Soft Texture Micro-bubbles reduce friction, making it suitable even for sensitive skin.
• Daily Compatibility Dermatologist-tested for use morning and night on all skin types.

Hero Ingredients
• JAUM Activator™ (Peony, Lotus, Solomon’s Seal, White Lily, Rehmannia) – Patented herbal complex that soothes, nourishes and boosts skin resilience.
• Amino-Acid Surfactants – Mild cleansing agents that lift impurities without stripping lipids.
• Glycerin – Humectant that binds water for lasting softness.

How to Use
1. Dispense 1–2 pumps into damp palms.
2. Lather with a little water until rich foam forms.
3. Massage over face in circular motions, avoiding eyes.
4. Rinse thoroughly with lukewarm water; follow with toner and subsequent skincare.

Formulation Facts
• Dermatologist-tested • pH-balanced • Soap-free • Mineral-oil-free • Non-comedogenic

Gentle Cleansing Foam is a daily, water-based cleanser that marries low-irritant amino-acid surfactants with Sulwhasoo’s proprietary JAUM Activator™, a concentrated blend of five Korean medicinal herbs. The dense, cushiony lather sweeps away makeup residue, sunscreen, excess sebum and micro-dust while respecting the skin’s natural moisture barrier. Skin feels immaculately clean, hydrated and remarkably smooth—never dry or tight.

 

Key Benefits

• Complete Purification Effectively removes impurities and fine particulates in one wash.

• Moisture-Protect Complex Amino acids and JAUM Activator™ replenish hydration for a supple finish.

• Barrier Support Maintains optimal pH; helps strengthen skin’s defence against external stressors.

• Silky-Soft Texture Micro-bubbles reduce friction, making it suitable even for sensitive skin.

• Daily Compatibility Dermatologist-tested for use morning and night on all skin types.

 

Hero Ingredients

• JAUM Activator™ (Peony, Lotus, Solomon’s Seal, White Lily, Rehmannia) – Patented herbal complex that soothes, nourishes and boosts skin resilience.

• Amino-Acid Surfactants – Mild cleansing agents that lift impurities without stripping lipids.

• Glycerin – Humectant that binds water for lasting softness.

 

How to Use

1. Dispense 1–2 pumps into damp palms.

2. Lather with a little water until rich foam forms.

3. Massage over face in circular motions, avoiding eyes.

4. Rinse thoroughly with lukewarm water; follow with toner and subsequent skincare.

 

Formulation Facts

• Dermatologist-tested • pH-balanced • Soap-free • Mineral-oil-free • Non-comedogenic